German sportswear giant Adidas is nearly all set to open its first flagship store in Madrid in just a couple of months. This will be the largest of its stores in Spain and one of the most important in the whole of Europe.
In concrete, the new shop will be situated at 21, Gran Vía, Madrid’s busiest and most central commercial street.
The emblematic building, which is property of Medcap Real Estate, has an area of 1,800 square metres, which is distributed over three floors.
The main categories of football, running, womenswear and Originals will be established over this area, with a whole floor dedicated just to football being planned.
And the category Originals, which is dedicated to the latest in urban fashion, will have its unique position in this flagship store labelled under the concept ‘Neighbourhood’. This will feature some of the brand’s most sought-after items of clothing, as well as some of its most exclusive collaborations.
According to the latest press release, the Madrid store is expected to open some time between the middle and end of April.
And there couldn’t be a better spot for the new Adidas shop, as the Gran Vía has become one of the most important areas for fashion in the Spanish capital, with many national and international brands establishing important stores there.
Only recently, Primark inaugurated its largest store in Spain (12,400 sq. m.) on the Gran Vía, which now sits together with other major brands including Tous, Zara, Pull&Bear, H&M and Nike.
With this new addition, Adidas will soon have 41 stores in the country. Another recent inauguration includes that of the Splau Commerical Centre in Cornellà de Llobregat, Barcelona.
Adidas plans on expanding even further in Spain, although the company seems to be going from strength to strength already. Last year, Adidas made a net profit of 678 million euro just in the first nine months of the year. This is 7.6% more than for the same period of 2014.
Source: www.expansion.com
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