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Posted by Jeni Evans on March 24, 2016
Tourists don't visit Spain to shop

The majority of tourists that come to Spain on holiday do so to experience the party atmosphere, the fantastic beaches, the culture or even the excellent gastronomy. Their first reason for visiting this country would not be to go shopping.

In that respect, Spain trails behind some of its European neighbours, and any shopping that is done is mainly carried out in souvenir shops, bodegas or tobacconists.

In the classification of the countries that foreign tourists travel to specifically to buy clothes or jewellery, Spain is practically at the bottom of the list.

Out of the total amount of money that was spent on shopping in the world in 2015, only 5% was concentrated in Spain, which is way behind some of its neighbours, including France and Italy, who together made up 20%.

It has been found that no visitor travelling from outside of the EU that comes to Spain does so because they want to go shopping. It is only whilst they are actually here on holiday that they then decide to make a purchase from a souvenir shop or buy a local product.

On the other hand, in Italy, only 31% of sales of Italian products are carried out by locals; the remaining two-thirds are purchased by tourists. In France, the locals buy 41% of goods, while visitors take the rest.

However, in this country, 77% of purchases of clothing or luxury items are made by Spaniards.

Nevertheless, it’s not all bad news. In fact, recent reports show that Madrid and Barcelona are starting to feature as two of the most attractive cities to visit with shopping as the main objective of the tourist.

According to the study carried out by Global Blue, Barcelona closes the list of the 10 top cities in which the greatest amounts of money are spent shopping. And Barcelona is immediately followed by Madrid.

Right at the top of the list is Paris, with London a close second, followed by Singapore. Two out of every ten euro shelled out by non-EU tourists was done so in the French capital, increasing revenue generated by this type of activity by almost 30% in the last year.

So, who’s spending? The results of the study show that visitors from Hong Kong fork out the most when it comes to shopping in Europe. They spend an average of 1,049 euro every time they set foot in an establishment. They are followed by the Americans (672 euro), Mexicans (560 euro), and Russians (449).




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