The consumer rights organisation OCU has revealed in a new study published this week that 60% of Spanish families choose Mercadona as their favourite supermarket to carry out their bulk shopping.
Shoppers are predominantly guided by the cost of the products that they tend to purchase every week. Price is generally the first thing that they look at over other factors such as quality or variety.
According to the survey of 5,000 households, El Corte Inglés and Bon Preu are valued as the best supermarkets due to the quality of their products and the large selection of products to choose from.
In spite of that, however, people still tend to opt for the cheapest price, which has been proven in the fact that discount supermarkets, such as Aldi or Lidl, have seen an increase in their market share of customers.
It has been revealed that Mercadona is the favourite supermarket of 60%, and the majority, of those surveyed, and the one in which they carry out most of their weekly shop. It was detected, however, that shoppers here are slightly less enthusiastic about this chain due to its lack of choice of the same type of product.
When opting for which supermarket to use, shoppers will consider factors such as price, variety, quality, comfort and proximity to their home. Lesser considerations include how easy it is to park, whether they can buy everything in the same shop and how easy it is to return unwanted goods.
Shoppers are turned off by long queues, price increases and lack of choice.
Whilst tradition has it that all shops are closed on a Sunday and this last day of the week is a day of rest and time to spend with family, a greater number of people are coming round to and in favour of being able to shop on a Sunday or bank holiday. This is particularly noticeable in Madrid, the Balearic Islands and Murcia, although 47% of consumers in Asturias, Navarra and Galicia would rule out shopping on a Sunday unless it was an emergency.
The study concludes that while the traditional way of high street shopping is nowhere near as popular as how it used to be (where meat would be purchased from the butcher, fish from the fishmonger, etc.), people still prefer the small high street establishment for their fresh produce.
Out of all those surveyed, 58% still use the bakery for bread, 54% buy their fruit and veg at the greengrocer, and 52% will purchase their meat from the local butcher or the market, which are pleasing statistics for local businesses.
Source: www.cincodias.com
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